Branded Content: Mini Article

This brief, but highly effective piece of content includes a high-impact visual and content aimed at grabbing the reader’s attention. This is perfect for calls to action and brand awareness.


What comes with a Mini Article and where does this live within the product?

A Mini-Article is a short article designed to drive traffic to a pre-existing online source/URL of your choice (website, shop page, blog post, ticketing page, Instagram profile, giveaway microsite, etc.).

What comes with a Mini Article:

  • 75 words in the newsletter and website
  • Up to 3 links and 1 photo

Mini Article Examples

What is the typical timeline and process for a Mini Article?

  • To ensure our team has time to produce our best work and give you plenty of time to review it, we recommend submitting assets at least 2 weeks (10+ business days) in advance. If a quicker turnaround is needed, we are happy to accommodate if possible. Include your run date request when submitting the information and we will reach out with potential options and next steps.
  • You fill out the content form with all of the need-to-know information and provide us with the high-res images you’d like us to pick from.
  • Our team drafts up the content using the information you provided.
  • We’ll sends you a preview link of the content to read, review and provide any/all feedback. Only (1) round of feedback is included.
  • All feedback should be sent back via email.
  • Your content writer will review requested edits and modify content when needed. It’s important to note that not all requests will be accepted.
  • Final content link is sent to you for reference and the publishing process begins. Please note that this is not another opportunity to provide edits.
  • On your reserved run date, the content will run in our newsletter and on Facebook/Instagram.
  • At the beginning of the following month, you will receive the analytics of your content. This includes newsletter and website performance.

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