6AM City Expands to Winston-Salem, NC with WStoday

6AM City brings its popular, hyper-local news and events coverage to a 26th city with the July launch of WStoday, in partnership with top local brands.

Greenville, SC (June 7, 2023) — 6AM City, the fastest growing newsletter-first local media company, is expanding its portfolio to a 26th market, Winston-Salem, NC. In the company’s short seven-year timeline, it has grown to more than 1.2 million subscribers in 26 U.S. cities.

“We are coming to Winston-Salem because of the vibrant energy and community leadership we have identified in the city. Since partnering with Kelly Davis and the Lowes Foods team five years ago in our South Carolina markets, we had the privilege of watching Winston-Salem, their

headquarters location, grow,” said 6AM City CEO Ryan Johnston.

The launch of WStoday is part of an expansion playbook that includes partnering with local municipalities and industry-leading brands in cities all over the country to bring local, relevant

content to readers on a daily basis. The continued growth comes after 6AM City has successfully launched in 17 new cities since 2021, adding top-tier markets to the company’s already extensive portfolio.

Launch partners include Greater Winston-Salem Inc., Lowes Foods, Wake Forest University, Novant Health, Arts Council of Winston-Salem & Forsyth County, and the
Winston-Salem Dash.

“Talent recruitment and retention is an essential component of our community’s economic growth and our 2030 strategic plan,” says Mark Owens, President and CEO of Greater Winston-Salem, Inc. “6AM City has proven to be an effective partner for other cities nationwide as they seek to promote their city’s lifestyle, events, and amenities - fostering community engagement and enhancing livability. We look forward to working with them to showcase all that Winston-Salem has to offer.”

6AM City continues to identify additional expansion markets for 2023, and has established partnerships with organizations looking to expedite economic development, including economic development entities, professional sports teams, and the entrepreneurial ecosystem. These relationships along with our 1.2 million subscribers and strong advertising partnerships are accelerating the company’s expansion and are a driving force behind market selection.

Communities that are interested in having 6AM City expand into their market can connect via 6AM City’s PickMyCityTM portal. This is where interest from local economic developers, investors, advertisers, editorial talent, and publishers with established audiences will continue to help 6AM City identify the markets where it will launch in 2023 and 2024.

6AM will be hiring full-time local editorial and sales staff that exude CurioCityTM — a 6AM City value that highlights the company’s focus on maximizing the live, work, and play environment in which its team is immersed. The local editorial team will publish daily newsletters that highlight the best the city has to offer, avoiding politics and divisive news, focusing on driving economic impact by building trust and credibility with the community.